Accelerating adoption of freedom technology

Tropic Leap is a growth consulting practice for teams building products that expand human freedom.

We get your growth & marketing on track so you can make the impact you set out to.

Book intro call (30m)

Or send us a message

Battle tested

We've been on the journey from tech startup to IPO before.

Operator led

Run by Olly Murphy - a marketing leader with 10+ years experience.

Results not slides

Success = measurable progress, not death by PowerPoint.

Trusted by

Get traction, grow faster

OUTCOMES

We’ve driven growth from the inside - scaling from startup to IPO - and from the outside, partnering with teams across sectors to overcome tough challenges.

Drawing on that experience, we can help you:

At startup stage

Acquire early users and customers.

Find product market fit (PMF).

Grow from PMF to predictable revenue.

At scale-up stage

Accelerate and sustain revenue growth.

Build a market leading brand.

Lower customer acquisition cost (CAC).

Areas we've worked in

SECTORS

Web3

Clean Tech

Health Tech

CHANNELS

Paid

Organic

Partnerships

Community

MODELS

B2C

B2B

B2B2C

Tom Anderson

Founder & CEO

"We worked with Tropic Leap to optimise our digital marketing strategy for our newly launched startup, resulting in a 400% increase in sales."

Tom Anderson

Founder & CEO

"We worked with Tropic Leap to optimise our digital marketing strategy for our newly launched startup, resulting in a 400% increase in sales."

Conor Svensson

Founder & CEO

"Olly is an invaluable advisor on all matters related to growth & marketing."

Our superpowers, your mission

CAPABILITIES

We bring the skills and systems that turn ambition into momentum.

Setting Direction

Setting direction

Growth & marketing strategy

Go-to-market (GTM) planning

Positioning & messaging

Driving Execution

Driving execution

Team building & leadership

Growth engine design

Marketing & growth initiatives

Getting hands-on

Conversion optimisation

SEO & GEO

Conor Svensson

Founder & CEO

"Olly is an invaluable advisor on all matters related to growth & marketing."

Ways of working together

SERVICES

We partner with you in the way that has most impact.

Fractional CMO

Senior marketing leadership to drive progress across all areas.

Embedded support that fits your needs – from 1-4 days a week.

Less cost and more flexible than a full-time hire.

Growth Consultant

Hands-on firepower to attack a specific goal or challenge.

Focused support to give you an edge – often project based.

Make faster progress with specialist expertise.

Advisor

Actionable advice to help you make fast, high impact decisions.

On-demand guidance as needed – often session based.

Execute with confidence, reduce trial and error.

You'll work directly with Olly, Tropic Leap's founder.

Book intro call (30m)

Or send us a message

Our backstory

ABOUT

Tropic Leap is run by Olly Murphy, a growth and marketing leader with a decade of experience in high growth tech environments.

He founded the practice to help teams building freedom tech – products that put people in control of their lives – find market traction and scale faster.

Previously, he was VP Marketing at Pod Point, a venture-backed electric vehicle charging firm, where he led brand, growth and product marketing.

As part of the early team, he was instrumental in scaling from startup to IPO, driving hyper revenue growth (£4.5m-£71.4m) and hitting 50% market share in the UK.

Got questions?

FAQs

How do we get started?

Step 1: Book a call or send us a message.

Step 2: We'll spend some time to understand your goals and answer any questions you have.

Step 3: If there's a fit, we'll define the shape of the engagement with you, then kick off.

How do we get started?

Step 1: Book a call or send us a message.

Step 2: We'll spend some time to understand your goals and answer any questions you have.

Step 3: If there's a fit, we'll define the shape of the engagement with you, then kick off.

Who will I be working with?

You’ll be working directly with Olly, Tropic Leap's founder.

Who will I be working with?

You’ll be working directly with Olly Murphy, the founder of Tropic Leap.

When should we get in touch?

If you’re interested in working together, getting in touch early on helps make sure we're available when you need to kick off.

Waiting too late risks us being booked out with other clients.

When should we get in touch?

If you’re interested in working together, getting in touch early on helps make sure we're available when you need to kick off.

Waiting too late risks us being booked out with other clients.

What is freedom tech?

We think of 'freedom tech' as any technology based platform, product or service that gives people more control over their lives.

Sometimes 'more control' means freeing up someone's time, unlocking new income opportunities or lowering the cost of living.

Other times, it means advancing core human rights like freedom of expression, the right to privacy, health or economic freedom.

When we think of freedom tech, we think of areas like web3, AI, electric vehicles, renewable energy, health tech and the creator economy.

What is freedom tech?

We think of 'freedom tech' as any technology based platform, product or service that gives people more control over their lives.

Sometimes 'more control' means freeing up someone's time, unlocking new income opportunities or lowering the cost of living.

Other times, it means advancing core human rights like freedom of expression, the right to privacy, health or economic freedom.

When we think of freedom tech, we think of areas like web3, AI, electric vehicles, renewable energy, health tech and the creator economy.

What if that's not us?

If you're not building freedom tech, feel free to get in touch anyway.

We may still be able to help.

What if that's not us?

If you're not building freedom tech, feel free to get in touch anyway.

We may still be able to help.

Tropic Leap is a trading name of Tropic Leap Limited
Registered in England and Wales, no. 15973314
Omega Court, 364-366 Cemetery Road, Sheffield, England, S11 8FT

Tropic Leap is a trading name
of Tropic Leap Limited
Registered in England and Wales, no. 15973314
Omega Court, 364-366 Cemetery Road, Sheffield, England, S11 8FT

Legal

Privacy

Contact

Social